Moto G6 global launch: Hello You.

To launch the Motorola G6 phone globally, a campaign was created, including a TVC and Youtube film that picks on Apple and Samsung as the only polarised options consumers see and presents a new, colorful, and creative world of Motorola. Full of possibilities that depend only on you.

The soundtrack is a perfect match based on the song "Like a G6", from the band Far East Movement. Along with the film, a key visual was created with the same colorful mood and replicated in many media formats.

My role: Art Director, Creative

CREDITS

Agency: Publicis
Art Directors: Rafael Ribeiro, Leonardo Rotundo
Copywriters: Samuel Normando, Paula Zebrak, Elisa Gorgatti, Pedro Lazera
Creative Directors: Elisa Gorgatti, Henrique Mattos
CCO: Domenico Massareto