Total by Verizon Home internet. Unplug & Play.

The ease-of-use of the new Home Internet device and service from Total by Verizon can be translated into the concept Unplug & Play. Unplug cables and play movies or games. Unplug contracts and limitations from your old internet provider, and Play anything your way. It allowed us to communicate different RTBs with a problem vs. solution approach for the campaign, positioning the offering as a smart and easy choice for those looking to improve their home internet experience.

My role: Executive Creative Director