About me
Currently I'm a Design Director / Creative Director at Dentsu Creative NY leading work for T-Mobile and 7-Eleven, where I was part of winning the pitch and business for T-Mobile AOR, and bringing a Bronze Lion and two shortlists for 7-Eleven.
Previously I was an Executive Creative Director at Mad Agency. Based in Chicago, building and leading creative teams in Miami & São Paulo offices. Clients included Verizon, Unilever, LolaVie by Jennifer Aniston, AutoNation, Pantone Glasses, and more.
In my career I worked at global agencies like Publicis, creating campaigns for Heineken, Nestlé, Motorola, and Africa DDB - recognized as one of the ten most creative agencies in the world by Adweek in the Budweiser and ABInbev account, among others like Wunderman and JWT. I also lived and worked in Sydney, Australia experiencing the market in gigs for local and global companies like Banjo Advertising, InMobi, and Isobar.
I love creativity in all shapes and forms and have created and produced campaigns across all kinds of media, from film to social media ideas, massive activations in music festivals, effective use of radio, and even on a Heineken bottle. I aim to create impactful campaigns and communication that work for a purpose and solve a problem or brief while bringing a fresh perspective and something people want to see, hear, or experience.
My work was awarded in industry festivals like Cannes Lions, One Show, Effie Awards, and others for different clients, including Heineken, Budweiser, 7-Eleven, and PepsiCo.
Contact:
LinkedIn
ribeirorafael.mo@gmail.com
+1 786 580 2028
Agencies
Brands
Awards & Recognition
2024
Bronze Lion at Cannes - Media | 7-Eleven Roasts For Rivals
Shortlist at Cannes - Media | 7-Eleven Roasts For Rivals
Shortlist at Cannes - Social & Influencer | Anything Flows
Bronze at London International Awards - Creative use of Media | 7-Eleven Roasts For Rivals
Shortlist at The One Show - Design, Brand Identity | Mad Arts Museum
2023
Ranked #1 Executive Creative Director - One Club Miami Awards
Gold at One Club Miami Awards - Design/ Branding | Mad Arts Museum
Gold at One Club Miami Awards - Craft/ Art Direction | Mad Arts Museum
Silver at One Club Miami Awards - Experiential & Immersive | Mad Arts Museum
Jury at AdForum PHNX Awards
2022
Bronze at The One Club Miami Awards - Design/Editorial | LolaVie
Honorable Mention at Awwwards | LolaVie
Jury at AdForum PHNX Awards
2019
Gold at Effie Awards - Branded Content | Heineken TV
Bronze at Effie Awards - Alcoholic Beverages | Heineken TV
2018
Featured at Creativepool Picks - Film | Motorola Moto G6
Featured at Creativepool Picks - Integrated | Budweiser Mother of Rock
2017
Shortlist at Facebook Awards Global - Love Brand | Budweiser Mother of Rock
2016
Winner at Facebook Awards Latam - Innovation | Budweiser Headstrong NFL
2015
Ranked #17 Art Director at Lusos Awards Portugal
Grand Prix at Lusos Awards Portugal - Best use of media | Ruffles Extreme Prank
Gold at Lusos Awards Portugal - Digital film | Ruffles Extreme Prank
Silver at Lusos Awards Portugal - Digital | Ruffles Tire uma Onda
Nominee at Awwwards | Ruffles Tire uma Onda
2014
Shortlist at Sigi Awards - Film | Infojobs Marriage
2012
Gold at Colunistas Award - Integrated | Omar Shoes
Silver at CCPR - Cyber | Omar Shoes Graffitti Wall