Heineken empowered the audience to show Rock n’ Roll doesn't only belong in the stage, it is within you.

Heineken's campaign for the sponsorship of the Rock in Rio festival invited people to look at rock shows from a different perspective: rock doesn't come only from the stage, it also comes from you.

With that concept, the key visual created and displayed in many OOHs through Rio de Janeiro showed a Rock in Rio concert from the audience's perspective.

My role: Art Director/ Creative

POSTERS BACKDROP

The posters created for the festival were placed in the main entrance of Heineken VIP lounge, taking over the media and social networks as the backdrop for photos of famous artists and the audience in general. Everyone was invited to show their rock star atitude.

CUSTOMIZED POSTERS

Inside Heineken's HQ in the festival, customers were invited to create their messages stating what rock n ’roll means to them and print customized posters.

ILLUSTRATIONS AND ANIMATION DIRECTION

I created the lines illustrations and animation direction to be used in many digital LED screens through the festival.