Introducing AutoNation's social influencers: Axel & Lexa

To make AutoNation, a Fortune 500 company with more than 25 years in the market, more appealing to younger audiences and grow its social media popularity, we created their new brand ambassadors fully in 3D, Axel & Lexa. The new virtual social media personalities bring freshness to the brand's communications and unlimited possibilities for content creation for the brand's social channels.

Axel and Lexa characters’ backstory: They grew up with a thirst for finding the best car setup, even when it was just a soapbox car. Now, they’ve stepped up their game. They have put the pedal to the metal on many race tracks all their lives. They are ready for every challenge, from testing out cars to helping out AutoNation Associates, ensuring all vehicles are taken care of.

My role: ECD