Budweiser and the NFL share the same values. This campaign demonstrates it with an innovative digital experience.

The campaign had to reinforce Budweiser's sponsorship to the NFL and show how both are connected. The headstrong concept compared NFL players training hard and Budweiser's workers hustling, proving how obstinate they need to be to accomplish their goals. This concept was translated into two films. Budweiser’s mobile website brought an innovative experience. Every time the users flipped their phones, the film changed between Budweiser and NFL scenes, but the VO about their obstination continued. It doesn't matter what side you are looking at.

My role: Art Director, Creative

🏆 Facebook Awards
Winner - Innovation / Mobile Film

INTERACTIVE VIDEO

CAMPAIGN FILM

SOCIAL MEDIA CONTENT & PHOTOGRAPHY

On facebook, 2 simultaneous posts brought true statements shared between NFL and Budweiser, with obstinate players and workers.