Collaborating with Jennifer Aniston to create and launch her signature beauty brand LolaVie.

Jennifer Aniston's LolaVie brand launch, a culmination of six years of planning, is a one-year journey where we collaborated closely with Jen at every step. The brand's tagline, "LolaVie, Naturally You," reflects its commitment to natural ingredients and Aniston's mission to enhance every woman's natural beauty.

For the launch campaign we communicated LolaVie's secret as a blend of attitude, flair, science, and nature, perfectly embodying Jen's essence. As Creative Director and Art Director, I shaped the brand's communication and style, including visual identity, photography direction, packaging, and the e-commerce site. The campaign came to life in a Los Angeles photoshoot with Jennifer Aniston and photographer Emma Summerton, seamlessly merging natural beauty with editorial-style photography.

My role: Executive Creative Director, Creative Direction on set, Art Direction

🏆 The One Club Awards Miami
Bronze in Editorial Design